When you arrive at High Point Market, it’s easy to feel swept up in the scale of the experience. From vast showrooms to crowded aisles and new product launches everywhere you turn, it’s exciting — but it can also be overwhelming. That’s why the Discover.Market app is such a game-changer: it lets you walk the show at your own pace, scan and explore on your own terms, and only loop in sales staff when you’re ready. And when you pair that with visiting brands like Zuo Modern, you get the best of style, substance, and ease.
Zuo Modern: A Design Partner for Residential & Hospitality Spaces
Zuo Modern has built a strong reputation for creating stylish, functional furniture, lighting and décor that span both residential and commercial/hospitality applications.
With over 2,000 product items in its catalog and showrooms across multiple cities, Zuo offers everything from mid-century modern and Scandinavian minimalist to glam and art-deco inspired looks.
At High Point, you’ll find Zuo’s showroom celebrating its latest launches — pieces designed to perform in both residential homes and hospitality builds, merging style with contract-grade durability.
Why You’ll Want to Walk at Your Own Pace
High Point Market covers millions of square feet of showroom space. If you follow a rigid itinerary, you can easily miss those quiet gems or feel rushed through the design vignettes. Instead, imagine opting for a more personalized approach: stroll casually, pause when something catches your eye, return to it later, and build a captured list of products without feeling pressured. That’s where Discover.Market shines.
How Discover.Market Enhances Your Market Journey
Rather than rely solely on your camera roll, notes and memory, Discover.Market allows you to scan product information right on the floor and store it digitally.
You remain in control: no curated tour pace, no mandatory stop; just free discovery, then follow-up when you’re ready. After your walk, you can organize your finds, share a shortlist with Zuo Modern’s sales staff to check availability, finishes, or any hospitality needs they handle. Zuo’s hospitality-ready design intent means you’re covered for both residential and contract environments.
Merging the Two: Zuo Modern + Discover.Market
Here’s how you might structure your time at Market to get the most out of both Zuo Modern and Discover.Market:
-
Pre-Market Setup:
Download Discover.Market, there is an
iPhone
and
Android
app, create a free account, allow camera access. Also use the official High Point Market app to bookmark Zuo Modern’s showroom (IHFC-H543, 5th floor) and map your route.
- Walk at Your Own Pace: Enter Zuo Modern’s space and explore. Maybe you spot a sculptural sofa with a glam finish, or a minimalist table in weather-resistant material for an outdoor hospitality project. Capture it in the app, tap “Save”or you can come back later and review your recent scans. Don’t feel obligated to stop at every turn—just note what moves you.
- Capture & Compare: As you continue throughout the day, keep scanning. Whether you’re evaluating indoor residential chairs or outdoor hospitality sets, you build a digital dossier of your favorites.
- Review Later: After your walk (or during a coffee break), open Discover.Market, tap on “View Recent Scans”and group your scans (e.g., by project: “Hotel Lobby,”“Boutique Residence,”“Outdoor Patio—).
- Reach Out When Ready: Once you’ve identified your shortlist, connect with Zuo Modern’s sales team via the App. They can advise on contract-grade durability, freight and lead times, hospitality fabric options, and special pricing.
Why This Approach Works for Residential & Hospitality Buyers
Zuo Modern’s broad product offering spans categories and uses. Whether you’re specifying for a private residence or a hospitality project (or both), you’ll find relevant pieces. Their fall 2025 rollout, for example, explicitly called out indoor, outdoor, and hospitality-ready furnishings featuring sculptural details and contract-grade builds.
Using Discover.Market means you’re not forced into a one-size-fits-all tour. You’re in control, tailoring your route, capturing what’s relevant to your project mix, and connecting only when you’re ready. It’s a smarter way for both residential and hospitality buyers to engage at Market.
Here’s how you might structure your time at Market to get the most out of both Zuo Modern and Discover.Market:
- Batch your buildings: Use the official Market app to cluster your visits geographically so you’re not bouncing across town.
- Scan first, compare later: Avoid making decisions on the spot—capture first, organize later.
- Flag hospitality-specific needs: If you’re working on hospitality, look for contract-grade specs, stackability, easy-clean fabrics, and longer lead times.
- Mix styles intentionally: Zuo Modern’s aesthetic range means you might capture a glam velvet club chair in one scan, a minimalist metal table in the next. The key is capturing variation and then deciding.
Final Word
High Point Market is a whirlwind of design, ideas and products—but it doesn’t have to feel chaotic. With Zuo Modern, you have access to a wide-ranging furniture, lighting and décor brand that serves residential and hospitality markets alike. And with Discover.Market, you have the freedom to explore at your own pace, capture what you love, and call in expert assistance only when you’re ready. Walk, scan, compare, decide—with zero pressure and total control.
Whether you’re planning a boutique hotel lobby, a luxury residence, or a multi-unit hospitality build, this dual approach puts you in the driver’s seat. Explore Zuo Modern’s showroom, scan your discoveries, and when the moment is right—let us step in to help. At Market. On your terms.
Email us at hello@zuomod.com with any questions.
Or give us a call at 510-877-4087 (Mon-Fri: 5:00 AM-5:00 PM PT)
